WHAT WE DO
Our company, Sudden Imaging, procures and negotiates endorsement contracts for an athlete based on their image in the form of a non-fungible token (NFT) and a binding name, image, and likeness (NIL). In return, Sudden Imaging receives a commission that is usually a percentage of the contract, although this figure varies. In addition to finding income sources, we often handle public relations matters for our clients. In addition, we deal with all aspects of an athlete’s finances, from investment to filing taxes, to starting a business.
NEW LAWS IN EFFECT
Before September of 2019, all college athletes were prohibited from receiving financial compensation for their success on the field and in the gymnasium. Even the most popular and publicized college athletes who would later play professionally were unable to profit off of their names. That all changed in June of 2022 when the U.S. Supreme Court ruled unanimously to give college athletes’ name, image, and likeness rights to receive sponsorships and brand deals.